In this first of two episodes (24 minutes), electric mobility expert Chelsea Sexton talks about the state of play in the sector. She gives us a brief background how she became involved through her time as a sales rep for GM and the ill-fated EV1 project, which was the main protagonist in the cult documentary film “Who killed the electric car?”.
Chelsea discusses how she and her cohorts went from pot stirrers with a goal to save the first cars and then embarked on a quixotic journey to make them part of today’s mix. That journey has taken them from the consumer’s enthusiasm (and anxiety) to some company’s full embrace (i.e. Tesla and Nissan) or minimalist compliance-based approach. At the forefront of the electric mobility debate, she argues that the industry is still misjudging the market.
The second episode will air just as the North American International Auto Show kicks off in January and will discuss the current déjà vu environment in which she feels the industry finds itself.